Meet Ben, Janice, Amirah, and Bendy—the brand characters who bring our world to life.
Ben represents a composed approach to golf style. His look centres on clean combinations, understated colours, and an easy sense of confidence.
From studio portraits to scenes on the course, Ben brings a grounded presence to the crew.
Janice brings an expressive side to the BendWedge world. Her character explores colour, movement, and different ways to put a golf outfit together.
She adds a lively presence to product stories and moments shared with the crew.
Amirah brings a composed presence and a distinct perspective to the crew.
Her hijab styling and coordinated golf outfits reflect the individuality at the heart of BendWedge: different people bringing their own identity to the same game.
Bendy is BendWedge’s rabbit mascot and the playful heart of the crew.
From expressive reactions to golf-inspired adventures, Bendy brings humour and curiosity to the brand’s stories—and reminds us to enjoy the game.